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Another Brand

Another Brand

Another Brand

A simple collaboration between designer and manufacturer, experts in their field, to create a new brand.

The objective is for designer and manufacturer to work directly as partners, sharing a goal to create a business, with products rooted in the DNA of Another Brand. The brand concept has started with furniture Range 01, this will develop to encompass all categories for the home. 

The design studio

Designer and creative director Theo Williams’s has designed products for Alessi, Lexon and Prada. More recently Theo worked as Head of Design for John Lewis Home and was also Creative Director of Habitat. It’s a path that’s seen him transcend the boundaries between design disciplines, tackling product and furniture design alongside print, packaging, retail and brand development. Theo's skill is to provoke new and better ways of thinking that enable retailers and brands, as well as buyers and manufacturers to realise their goals. Theo is currently bringing his extensive experience to bear on a spectrum of projects for international brands and labels. theowilliams.com

Manufacturer

Range 01 is produced by Qualita, a high end furniture manufacturer based in Lithuania and with a portfolio of customers from small independent retailers to large international brands such as John Lewis, Habitat, Laura Ashley and others.

Qualita has built an international infrastructure. Orders can be delivered to stock or sold from distribution centres in the UK and Sweden. Larger orders can be shipped anywhere in the world. Qualita has an in-house customer service team available 7 days a week.

Each range can be sold and distributed directly to retailers via the manufacturers existing supply and distribution channels or via Another Brand Holding Company.

The Another Brand structure provides manufacturers with a unique opportunity to be a part of the creation of this lifestyle brand. The strength and success of this model is based upon the designer and manufacturer understanding each other’s strengths and capabilities, including but not limited to manufacturing techniques, infrastructure and logistics. This mutual appreciation and understanding is critical.

We believe that retail is logistics and the creative process needs to work in synergy with this. Once correctly understood, design, will follow through naturally, enabling efficiencies and clear understanding of costs.

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 Cubo Mosaic Rectangular Table By Another Brand  Cubo Mosaic Rectangular Table By Another Brand

Cubo Mosaic Rectangular Table By Another Brand

Regular Price: £1,425.00

Special Price £1,140.00 Ends 04/02/19

1x1 GlassTrestle Coffee table 1x1 GlassTrestle Coffee table

1x1 GlassTrestle Coffee table

Regular Price: £495.00

Special Price £395.00 Ends 04/02/19

1x1 GlassTrestle Console Table 1x1 GlassTrestle Console Table

1x1 GlassTrestle Console Table

Regular Price: £395.00

Special Price £315.00 Ends 04/02/19

1x1 GlassTrestle Dining table 1x1 GlassTrestle Dining table

1x1 GlassTrestle Dining table

Regular Price: £1,345.00

Special Price £1,075.00 Ends 04/02/19

1x1 Linoleum Trestle Dining table 1x1 Linoleum Trestle Dining table

1x1 Linoleum Trestle Dining table

Regular Price: £1,495.00

Special Price £1,195.00 Ends 04/02/19

Ampia Sofa by Another Brand Ampia Sofa by Another Brand

Ampia Sofa by Another Brand

Regular Price: £1,495.00

Special Price £1,195.00 Ends 04/02/19

Cubo AV Unit 2 Drawers & 1 Door by Another Brand Cubo AV Unit 2 Drawers & 1 Door by Another Brand

Cubo AV Unit 2 Drawers & 1 Door by Another Brand

Regular Price: £795.00

Special Price £635.00 Ends 04/02/19

Cubo Bench  Upholstered Seat by Another Brand Cubo Bench  Upholstered Seat by Another Brand

Cubo Bench Upholstered Seat by Another Brand

Regular Price: £595.00

Special Price £475.00 Ends 04/02/19

Cubo Bench  Wood Seat by Another Brand Cubo Bench  Wood Seat by Another Brand

Cubo Bench Wood Seat by Another Brand

Regular Price: £495.00

Special Price £395.00 Ends 04/02/19

Cubo Cabinet 1 Door & 2 Drawers by Another Brand Cubo Cabinet 1 Door & 2 Drawers by Another Brand

Cubo Cabinet 1 Door & 2 Drawers by Another Brand

Regular Price: £995.00

Special Price £795.00 Ends 04/02/19

Cubo Cabinet 2 Doors by Another Brand Cubo Cabinet 2 Doors by Another Brand

Cubo Cabinet 2 Doors by Another Brand

Regular Price: £745.00

Special Price £595.00 Ends 04/02/19

Cubo Cabinet 2 Doors Mirror Finish by Another Brand Cubo Cabinet 2 Doors Mirror Finish by Another Brand

Cubo Cabinet 2 Doors Mirror Finish by Another Brand

Regular Price: £1,695.00

Special Price £1,355.00 Ends 04/02/19

Cubo Cabinet 3 Doors by Another Brand Cubo Cabinet 3 Doors by Another Brand

Cubo Cabinet 3 Doors by Another Brand

Regular Price: £895.00

Special Price £715.00 Ends 04/02/19

Cubo Chair Wooden Seat by Another Brand Cubo Chair Wooden Seat by Another Brand

Cubo Chair Wooden Seat by Another Brand

Regular Price: £195.00

Special Price £155.00 Ends 04/02/19

Cubo Rectangular Cabinet 4 Drawers by Another Brand Cubo Rectangular Cabinet 4 Drawers by Another Brand

Cubo Rectangular Cabinet 4 Drawers by Another Brand

Regular Price: £1,295.00

Special Price £1,035.00 Ends 04/02/19

Cubo Rectangular Table by Another Brand Cubo Rectangular Table by Another Brand

Cubo Rectangular Table by Another Brand

Regular Price: £795.00

Special Price £635.00 Ends 04/02/19

Cubo Side Table 1 Door By Another Brand Cubo Side Table 1 Door By Another Brand

Cubo Side Table 1 Door By Another Brand

Regular Price: £295.00

Special Price £235.00 Ends 04/02/19

Cubo Side Table 2 Drawers By Another Brand Cubo Side Table 2 Drawers By Another Brand

Cubo Side Table 2 Drawers By Another Brand

Regular Price: £495.00

Special Price £395.00 Ends 04/02/19

Cubo Sideboard  2 Doors By Another Brand Cubo Sideboard  2 Doors By Another Brand

Cubo Sideboard 2 Doors By Another Brand

Regular Price: £595.00

Special Price £475.00 Ends 04/02/19

Cubo Sideboard  3 Doors By Another Brand Cubo Sideboard  3 Doors By Another Brand

Cubo Sideboard 3 Doors By Another Brand

Regular Price: £780.00

Special Price £625.00 Ends 04/02/19

Cubo Sideboard 1 Door & 2 Drawers By Another Brand Cubo Sideboard 1 Door & 2 Drawers By Another Brand

Cubo Sideboard 1 Door & 2 Drawers By Another Brand

Regular Price: £795.00

Special Price £635.00 Ends 04/02/19

Cubo Sideboard 2 Doors & 2 Drawers By Another Brand Cubo Sideboard 2 Doors & 2 Drawers By Another Brand

Cubo Sideboard 2 Doors & 2 Drawers By Another Brand

Regular Price: £980.00

Special Price £785.00 Ends 04/02/19

Cubo Square Cabinet  4 Doors By Another Brand Cubo Square Cabinet  4 Doors By Another Brand

Cubo Square Cabinet 4 Doors By Another Brand

Regular Price: £945.00

Special Price £755.00 Ends 04/02/19

Cubo Square Cabinet 2 Doors & 4 Drawers By Another Brand Cubo Square Cabinet 2 Doors & 4 Drawers By Another Brand

Cubo Square Cabinet 2 Doors & 4 Drawers By Another Brand

Regular Price: £1,595.00

Special Price £1,275.00 Ends 04/02/19

Cubo Square Table By Another Brand Cubo Square Table By Another Brand

Cubo Square Table By Another Brand

Regular Price: £595.00

Special Price £475.00 Ends 04/02/19

Cubo Tallboy  1 Door & 2 Drawers By Another Brand Cubo Tallboy  1 Door & 2 Drawers By Another Brand

Cubo Tallboy 1 Door & 2 Drawers By Another Brand

Regular Price: £895.00

Special Price £715.00 Ends 04/02/19

Cubo Tallboy  2 Doors By Another Brand Cubo Tallboy  2 Doors By Another Brand

Cubo Tallboy 2 Doors By Another Brand

Regular Price: £695.00

Special Price £555.00 Ends 04/02/19

Cubo Tallboy  2 Doors Mirrored Finish By Another Brand Cubo Tallboy  2 Doors Mirrored Finish By Another Brand

Cubo Tallboy 2 Doors Mirrored Finish By Another Brand

Regular Price: £1,495.00

Special Price £1,195.00 Ends 04/02/19

Favo Marble Tables by Another Brand Favo Marble Tables by Another Brand

Favo Marble Tables by Another Brand

Regular Price: £295.00

Special Price £235.00 Ends 04/02/19

Infinito Bench by Another Brand Infinito Bench by Another Brand

Infinito Bench by Another Brand

Regular Price: £595.00

Special Price £475.00 Ends 04/02/19

Infinito Extending Dining Table by Another Brand Infinito Extending Dining Table by Another Brand

Infinito Extending Dining Table by Another Brand

Regular Price: £1,495.00

Special Price £1,195.00 Ends 04/02/19

Infinito Sideboard by Another Brand Infinito Sideboard by Another Brand

Infinito Sideboard by Another Brand

Regular Price: £1,095.00

Special Price £875.00 Ends 04/02/19

Infinito TV Unit by Another Brand Infinito TV Unit by Another Brand

Infinito TV Unit by Another Brand

Regular Price: £795.00

Special Price £635.00 Ends 04/02/19

Lago Fabric Set of 3 Tables By Another Brand Lago Fabric Set of 3 Tables By Another Brand

Lago Fabric Set of 3 Tables By Another Brand

Regular Price: £565.00

Special Price £395.00 Ends 04/02/19

Lago Wooden Set of 3 Tables By Another Brand Lago Wooden Set of 3 Tables By Another Brand

Lago Wooden Set of 3 Tables By Another Brand

Regular Price: £345.00

Special Price £275.00 Ends 04/02/19

Lastra Console Table by Another Brand Lastra Console Table by Another Brand

Lastra Console Table by Another Brand

Regular Price: £645.00

Special Price £515.00 Ends 04/02/19

Lastra Rectangular Table by Another Brand Lastra Rectangular Table by Another Brand

Lastra Rectangular Table by Another Brand

Regular Price: £1,195.00

Special Price £955.00 Ends 04/02/19

Lastra Round Table by Another Brand Lastra Round Table by Another Brand

Lastra Round Table by Another Brand

Regular Price: £1,095.00

Special Price £875.00 Ends 04/02/19

Lastra Shelving Unit by Another Brand Lastra Shelving Unit by Another Brand

Lastra Shelving Unit by Another Brand

Regular Price: £1,095.00

Special Price £875.00 Ends 04/02/19

Lato Coffee Table by Another Brand Lato Coffee Table by Another Brand

Lato Coffee Table by Another Brand

Regular Price: £360.00

Special Price £290.00 Ends 04/02/19

Lato Console Table by Another Brand Lato Console Table by Another Brand

Lato Console Table by Another Brand

Regular Price: £495.00

Special Price £395.00 Ends 04/02/19

Lato Shelving by Another Brand Lato Shelving by Another Brand

Lato Shelving by Another Brand

Regular Price: £795.00

Special Price £635.00 Ends 04/02/19

Lato Side Table by Another Brand Lato Side Table by Another Brand

Lato Side Table by Another Brand

Regular Price: £249.00

Special Price £199.00 Ends 04/02/19

Legna Platform Long Table by Another Brand Legna Platform Long Table by Another Brand

Legna Platform Long Table by Another Brand

Regular Price: £275.00

Special Price £220.00 Ends 04/02/19

Legna Platform Short Table by Another Brand Legna Platform Short Table by Another Brand

Legna Platform Short Table by Another Brand

Regular Price: £245.00

Special Price £195.00 Ends 04/02/19

Legna Platform Square Table by Another Brand Legna Platform Square Table by Another Brand

Legna Platform Square Table by Another Brand

Regular Price: £425.00

Special Price £340.00 Ends 04/02/19

Legna Sofa by Another Brand Legna Sofa by Another Brand

Legna Sofa by Another Brand

Regular Price: £2,995.00

Special Price £2,395.00 Ends 04/02/19

Orlo Long Mirror By Another Brand Orlo Long Mirror By Another Brand

Orlo Long Mirror By Another Brand

Regular Price: £385.00

Special Price £310.00 Ends 04/02/19

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